1) What example is provided of why visual iconographies are so important? Sometimes these iconographies are enough to act alone, e.g. the mise en scene of deep space, usually indicates the genre of sci-fi. Sometimes, however, the iconographies work together to indicate the genre. Someone sitting behind a desk is not genre specific. However, add high key lighting, a modern mise en scene and a screen behind the character at the desk and the combination of media language choices creates an image we associate with a news broadcast. 2) What examples are provided of the importance of narrative in identifying genre? When you are watching a film or the TV or reading a newspaper or magazine you will probably find it very easy to identify genre. You will need to look in more detail and identify what media language options have been made to enable you to recognise the genre so easily. These choices will usually be the ones that are shared by the majority of texts within this genre,