Kaya's media blog 1

 1. Type up your  research notes  from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet,  The Walt Disney Company,  Comcast,  21st Century Fox,  Meta,  Viacom,  News Corp,  Time Warner. If you were absent or didn't have time in the lesson to make these notes, research  any one  of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost.  My media conglomerate: 21st century fox     Conglomerate ownership: Hulu     Vertical + Horizontal integration: Fox family, Fox stage production     Synergy + Convergence: Fox can be seen on electronic devices. They use each of their sub sections to        promote themselves.      Diversification: They have news, entertainment.      Cross-media regulation: Attempted to merge with sky.  2. Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this deb

  1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? I think that the media does have an impact on our anti-social behaviour and violence however it's not the only cause and i believe there are other factors that may be more important.  2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. Young people seem to use technology more and so when they watch something they get curious and want to try and imitate it so in a way they are learning from social media.  3) Research  three  examples of moral panic from the last 50 years. To what extent was the media responsible for these moral panics? Was the concern in society justified? How have things changed as a result of these moral panics? Examples of moral panic include  the belief in widespread abduction of children

Hypodermic needle model:    1) Read this  Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model? The media influenced them to act a certain way. Those who played shoot-em-ups like Call of Duty were more likely to assume the world was hostile and react aggressively.  2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone  criticise  this front page?  This shows that games and the media that we consume affect our behaviour and the way we interpret certain situations. This cover shows that the media has had a negative impact on him.  3) What do  you  think of the hypodermic needle theory? Do audiences believe everything they see in the media? I believe that the media does impact our everyday life and that it may not always be in a positive way however it does play an important part of our lives. I think there are a lot of fake news out there but pe

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: This is a very solid start in your first assessment. Q4 in particular offers plenty of reference to the text and a good focus on the question. Now we need to hit that level across the whole paper.  EBI: Revise narrative theory and genre theory to push up Q1+Q3. Social and context questions (Q2) are very important and we'll be looking at this more in class.  2) Read  the mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. Q1:  Todorov: disequilibrium suggested by gun; character eyeline looking off-screen suggests  danger or threat; tagline references ‘survival’; no hint of new equilibrium. Q2:  Reflection of UK working class contexts in both products: urban settings; single (male)  character dressed for urban environment; similar composition and colour scheme; poss

  Structure The psychographic group you are researching: Resigned Introduce your example couple that represents your group: 1) Make up their names: Brian and Jane  2) Where do they work/study?: They're pensioners 3) What do they do in their spare time?: Brian plays golf and Jane sews Now suggest their media consumption: Print:  What newspapers/magazines does your group read (if any)? Is this on paper or tablet?: They read newspapers on paper and not on technology. Broadcast:  What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?: They watch documentaries together Online:  What technology do they own? What websites do they visit (if any)? What social media do they use?: They own phones however it is rarely put to use.