Kaya's media blog 1

  1)  Introduction to Media: 10 questions 2)  Semiotics blog tasks - English analysis and Icon, Index, Symbol 3)  Language: Reading an image - media codes 4)  Media consumption audit 5)  Reception theory - advert analyses 6)  Genre: Factsheets and genre study questions 7)  Narrative: Factsheet questions 8)  Audience: classification - psychographics presentation notes 9)  October assessment learner response 10)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11)  Audience theory 2 - The effects debate - Bandura, Cohen   12)  Industries: Ownership and Control 13)  Industries: Hesmondhalgh - The Cultural Industries 14)  Industries: Public Service Broadcasting 15)  Industries: Regulation 16)  Representation: Introduction to Representation 17)  Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18)  January assessment learner response 19)  Representation: Feminist theory 20)  Representing ourselves: Identity in the online age - MM article & Factsheet 21

  Part 1: BBC Question Time analysis:  1) What examples of  binary opposition  can you suggest from watching this clip? Pro/anti  immigration, rich vs poor, left wing: Russel Brand vs right wing: Farage. 2) What  ideologies  are on display in this clip? Lowering immigration, taxing the rich bankers bonuses.  Part 2: Media Magazine reading: Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. In this article I will analyse the  dystopian representation of capitalist  society in the latest Hunger Games  film and the series as whole, drawing  attention to elements where media  theory can be most usefully applied. 2) What view of capitalist ideology is presented in the Hunger Games films? But there is also a vital ideological  element to the way Panem is run;  those in power control ideas, as well as  resources. The world is caught under  the dictatorship of President Snow,  a man who believes more in his own  supreme le

  Task 1: Media Magazine article 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Things we are all involved  in constructing an image to communicate  our identity. We have complex ideas about  our selves; there is a difference between the  person we think we are, the person we want to  be and the person we want to be seen to be.  The idea that identity could be constructed  in terms of an externalised image came in the  post-industrial consumer boom of the early  20th century where there was a deliberate  move to encourage people to adopt an identity  that Edward Bernays  propaganda) said was based not on behaving as  ‘active citizens but as passive consumers’.  Branding is the association of a ‘personality’  with a product. Advertisers sell the personality  rather than the product, so that people will  choose products that match their own self- image. 2) List  three  brands you are happy to be associated with and explain