Kaya's media blog 1

  1)  Introduction to Media: 10 questions 2)  Semiotics blog tasks - English analysis and Icon, Index, Symbol 3)  Language: Reading an image - media codes 4)  Media consumption audit 5)  Reception theory - advert analyses 6)  Genre: Factsheets and genre study questions 7)  Narrative: Factsheet questions 8)  Audience: classification - psychographics presentation notes 9)   October assessment learner response 10)   Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11)   Audience theory 2 - The effects debate - Bandura, Cohen   12)  Industries: Ownership and Control 13)   Industries: Hesmondhalgh - The Cultural Industries 14)   Industries: Public Service Broadcasting 15)  Industries: Regulation

  1) What is regulation and why do media industries need to be regulated? Systems of regulation are required  to provide rules and regulations to ensure that organisations operate  fairly. In the media industry there are several regulatory bodies that exist  to monitor the way that their industries work. 2) What is OFCOM responsible for? Broadcast media (TV  and Radio) are regulated by OFCOM – the OFfice of COMmunication  and the advertising industry is regulated by the Advertising Standards  Authority. 3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? Section 1: Protecting the Under-Eighteens Section 2: Harm and Offence Section 3: Crime I think that the first 3 are the most important as the first one protects under aged children and the rest are for awareness purposes.  4) Do you agree with OFCOM that Channel 4 was wrong to broadcast 'Wolverine' at 6.55pm on a Sunday evening? Why?

 1.  Why is it a critical time for public service broadcasting? Public service broadcasting (PSB) is at a crucial juncture. Audience viewing habits continue to change  rapidly and competition from global content providers is ever-increasing. 2.    How has TV viewing changed in recent years?   Live broadcast  viewing has declined, as audiences increasingly choose to view content at a time that suits them  on global online and on-demand content services. These trends are affecting all broadcasters,  including the PSB channels. 3.  what aspects of PSB do audiences value and enjoy?   trustworthy  news and programmes that show different aspects of UK life and culture. 4.    Find and note down the statistics in this section on how much TV audiences tend to watch and how they watch it.   Viewers and listeners  of all ages have rapidly adopted these newer media, with the average viewer now spending over an  hour a day watching services like Netflix and YouTube.  These changes present fundament

 1.   What does the term 'Cultural Industries' actually refer to?  The term ‘cultural industry’ refers to the creation, production, and distribution of products of a cultural or artistic nature.  2.   What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable?  Cultural industries are seen as adding value to society and individuals. 3. Why do some media products offer ideologies that challenge capitalism or inequalities in society?  Instead, texts tend to offer ideologies which challenge capitalism or the inequalities of gender and racism in society. This happens because the cultural industry companies need to continuously compete with each other to secure audience members. 4.   Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries?     • Risky business     • Creativity versus commerce     • High production costs and low reproduction costs     • Semi-public