Reception theory

1. Preferred:  Make every second count like there's no tomorrow

    Negotiated: It could be gang affiliated

    Oppositional: Amount of times he was shot

2. Preferred: Smoking is bad and could kill you by causing cancer

    Negotiated: It's a timer till death

    Oppositional: It's harmless

3. Most advertisements are seen as a myth meaning we all interpret it in the same way as that's all we know and as it's been engrained into us that way as that's how we've learned it to be. Saying that we also have our own opinions about the advertisement which is possible if you read between the lines and analyse it deeply. For example some people may take smoking as bad where some people don't see a problem with it and take it as being fine and a stress coping mechanism however some say it causes stress. Overall it depends how you see things which is what the reception theory is I believe.  

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