Influencers and celebrity culture: blog tasks
1) Media Magazine reading: 1) How has YouTube "democratised media creativity"? With the ability for regular users to submit their own video, known as "produsers" (producer-users) and "prosumers" (producer-consumers), the YouTube platform has decentralised media creativity. Audiences filter or evaluate content after it has been released. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'? Even decades before the internet, increased communications made the world into a small, interconnected village. Even if Emma Chamberlain and other well-known YouTube stars are not all Americans, they do make up the majority.Influencers on YouTube promote American references, language, and attitudes. This type of globalisation indicates the "West vs. the Rest" cultural hegemony of Western attitudes. 3) How do influencers reinforce capitalist ideologies? YouTube celebrities frequently receive sponsors