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Showing posts from September, 2023

Influencers and celebrity culture: blog tasks

  1) Media Magazine reading: 1) How has YouTube "democratised media creativity"? With the ability for regular users to submit their own video, known as "produsers" (producer-users) and "prosumers" (producer-consumers), the YouTube platform has decentralised media creativity. Audiences filter or evaluate content after it has been released. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'? Even decades before the internet, increased communications made the world into a small, interconnected village. Even if Emma Chamberlain and other well-known YouTube stars are not all Americans, they do make up the majority.Influencers on YouTube promote American references, language, and attitudes. This type of globalisation indicates the "West vs. the Rest" cultural hegemony of Western attitudes.   3) How do influencers reinforce capitalist ideologies? YouTube celebrities frequently receive sponsors

Clay Shirky: End of audience blog tasks

  Media Magazine reading: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? The internet is only that wire that delivers  freedom of speech, freedom of assembly,  and freedom of the press in a single  connection. It’s only vital to the livelihood,  social lives, health, civic engagement,  education and leisure of hundreds of  millions of people (and growing every day).  The network connects us to other people,  it provides a great source of information, it  can be used for campaigning and political  action, to draw attention to abuses and fight  for human rights. It’s a great place for gaming  and education, which can also be used to make  a lot of money (for a few people) as well as  a place where you can meet your friends. 2) What are the negatives or dangers linked to the development of the internet? A  lot of bullying and abuse takes place there.  There’s pornography that you don’t want to  see, and