Paper 1 mock exam learner response

 1) Type up any feedback in full (you do not need to write mark/grade if you do not wish to).

WWW: Section A is pretty solid and not far from the higher levels. Now we need to add the exam technique to nudge that up and also match it across section B.

EBI: Revise/re learn theories, more evidence from CSP's.

2) Write a question-by-question analysis of your performance. For each question, write how many marks you got from the number available and identify any points that you missed by carefully studying the AQA indicative content in the mark scheme:

Q1: 3/8 

• The iconic look sported by the model is that of the 1950s film star cf. Grace Kelly or Marilyn Monroe - the archetypal post-war blonde bombshell beauty, arguably designed to accommodate the male gaze.

Q2: 4/12

• both products address aspects of gender identity and representation directly within the context of their respective form.

• these products both (arguably) have political intent reinforced by significant cultural context.

Q3: 3/9

• The hyper-real, as the question reminds candidates, is an experience of reality simulated rather than represented (ie depending on other images rather than any lived reality). This is often demonstrated, as here ‘in the world’ of the advertisement, which inhabit a contrived version of ‘real life’. Score’s hyperreality.

Q4: 8/20

• Constructed identity - the ways in which audiences actively and consciously integrate media content into their own relationships and lifestyles. Here Gauntlett asserts that modern media audiences are highly literate and have a heightened sense of agency around whether or not to accept media representations or perhaps re-purpose them to construct individualised sense of the world. His Pick n Mix theory of identity rejects the notion that audiences buy into media representations wholesale.

Q6: 3/9

• cross-promotion techniques were used throughout the campaign emphasising the trusted brands (brand synergy) connected with the film product on promotional material and using them to promote it eg the campaign made constant reference to Bruce Springsteen (a well-established international and highly successful music star) and Bend it Like Beckham, the director Gurinder Chadha’s previous smash hit film which made a huge international impact. This is an obvious attempt at minimising risk in order to maximise profit (Hesmondhalgh).

Q7: 2/20

• Newsbeat’s aim is to offer a succinct and accessible news service suitably packaged for a ‘young’ audience aged between 16–35 years.

• War of the Worlds was made at a time when audiences had a limited ability to directly engage in the production of media products.

• this was due to the way in which media technology at the time lent itself to the idea of mass communication or broadcasting with audiences tuning in to hear what producers had made for them rather than actively participating in production.

3) Look at Question 4 - a 20-mark essay evaluating Shirky's 'End of audience' theory. Write an essay plan for this question using the indicative content in the mark scheme and with enough content to meet the criteria for Level 4 (top level). This will be somewhere between 3-4 well-developed paragraphs plus an introduction answering the question planned in some detail.

• fluidity of identity - the dynamic nature of representations of identities featured in mainstream media

• negotiated identity - the balance between the need to conform to wider media constructs and the subjective desires of the audience

• collective identity - the sense of belonging to a particular group through the shared experience of engagement with a media text.

• Lil naz x uses the video to play with his own sense of identity when it comes to race, gender and sexuality. This fluidity of identity and subversion of traditional masculinity supports Gaunttlet's ideas around representation and identity. 

• Constructed identity - the ways in which audiences actively and consciously integrate media content into their own relationships and lifestyles. Here Gauntlett asserts that modern media audiences are highly literate and have a heightened sense of agency around whether or not to accept media representations or perhaps re-purpose them to construct individualised sense of the world. His Pick n Mix theory of identity rejects the notion that audiences buy into media representations wholesale.

4) Based on the whole of your Paper 1 learner response, plan FIVE topics / concepts / CSPs / theories that you will prioritise in your summer exam Media revision timetable.

  • All CSP's
  • Key terms
  • Theorists
  • Context
  • making sure i link back to the question

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