Y13 baseline assessment learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: 

  • This is an important lesson in the work we need to do this year to turn your blog work into exam success. 

EBI: 

  • For question 1, you need to both revise semiotics/myth/ideology and also your media analysis skills
  • For question 2, we need to work on both knowledge of the csps and exam technique. Have a look through the mark scheme indicative content to see the kind of points we are looking for. 

2) Focusing on the unseen question 1, pick out three bullet points on the anticipated content and link each point to the three aspects of the question - denotation, connotation, myth. 

• the visual codes and composition of the image including framing
• the denotation of the costume, props, colour and body language
• the connotations of the image with reference to USA’s national identity through the burning flag and the reference to the Western genre

3) Look at the anticipated content for the 25-mark Magazines question. Pick out three points on GQ and three on The Gentlewoman that you think are particularly interesting for this question on social and cultural contexts.

GQ:

• Global Editorial Director Will Welch has championed a ‘New Masculinity’ that has seen cover shoots that challenge gender stereotypes and a move away from style advice to self- expression.

• CSP pages that support this view include the Robert Pattinson cover shoot (Art and Fashion issue) and the extended interview and fashion photoshoot with actor Jonathan Bailey. Specific analysis might include the unusual, subversive font and typography on the Pattinson cover or the Virgil Abloh feature that offers a ‘Golden age of creativity’.

• In contrast, students may point to the Francis Ford Coppola feature on The Godfather as reinforcing a more traditional masculine interest in gangster films and violence. Similarly, the Jonathan Bailey fashion suit certainly subverts traditional masculinity in many ways (alongside the actor’s discussion of his sexuality in the interview) but it could also be argued the costume of suits and jackets, the formal shoes, the serious expressions and the low- angle shots to signify power actually reinforce some masculine stereotypes.

Gentlewoman:

• The Gentlewoman magazine has bucked the trend when it comes to the decline in print media but perhaps reflects changes in social and cultural contexts with regards to rebranding print as a luxury product in an ethical lifestyle.

• It is published just twice a year which is perhaps the consequence of the digital revolution in society. It’s worldwide distribution (many copies paid by subscription rather than newsstand) reflects the change in the way audiences buy and consume their media.

• The magazine certainly reflects the feminist movement and therefore does show a product responding to changing social and cultural contexts. Editor Penny Martin talks about wanting to represent “how modern women live” and reflect “women as they actually look, sound and dress”. The magazine has also subverted trends in the women’s lifestyle genre by selecting a wide range of cover stars including 88-year-old Angela Lansbury and Beyonce deliberately photographed using no make-up.

    4)     Write a full essay     plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:
    • Introduction: one sentence answering the original question and laying out your argument clearly.
    • Paragraph 1 content:
    • Paragraph 2 content:
    • Paragraph 3 content:
    • Paragraph 4 content:
    • Conclusion: sum up your argument a final time in one sentence   

    Introduction: Both GQ and Gentlewomen do a great job of examining the social and political environment.
    Paragraph 1: Regarding GQ and how it has changed to fit in with modern society, such as by accepting the new masculinity.
    Paragraph 2: GQ illustrates this trend by using popular, muscular male actors to depict a new idea of masculinity.
    Paragraph 3: How Penny Martin has effected change and how Gentlewomen portrays women in today's culture.
    Paragraph 4: Gentlewomen new club and social media presence.
    Conclusion: These two publications have adapted to the culture of today.

    5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exams in June.

    Revision technique, use higher level vocab and use higher level structure

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