The Gentlewoman: Audience and Industries

 Media Magazine feature: Pleasures of The Gentlewoman:

1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines?

The lady raises her middle finger in protest at these customs. It's actually startling how drastically different its minimalist covers are. The shot, which is framed like a painting and taken as a portrait, only has the title, subtitle, and name of the person in it as text. It makes a strong claim that this is art rather than merely a magazine. The masthead is written in lower case, as if that weren't different enough! The lady need not yell in comparison to Vogue, Elle, or Cosmopolitan. 

2) What representations are offered in the Gentlewoman?

The gentlewoman has a pleasingly diverse range of representation. It probably won't come as a surprise to anyone to learn that the vast majority of the gentlewoman's subjects are categorically not males, but it does a pretty excellent job of displaying a spectrum of women. This also entails experimenting with notions of gender performativity and preconceptions, as seen in the fashion piece on the sophisticated summer suit, an example of androgyny at its finest.  

3) List the key statistics in the article on the average reader of the magazine.

The women in the article appear to have been specifically chosen for their range in age and race. Isadora Barney, a 19-year-old, is featured on the cover of the most recent edition, but there are four pieces about women in their 50s and 70s. A structural vision of a multicultural society is also promoted by women from Africa and Asia, as well as Black and white women from the UK and North America, while also evoking an intersectional, post-colonial future.  

4) What is The Gentlewoman Club?

A "global society" of "sophisticated women and men who demand quality and originality from their agenda of cultural happenings" is known as The Gentlewoman Club. The club is a practical, offline method of meeting others with similar interests. 

5) What theorists does it suggest we can apply to the Gentlewoman's club?

Fandom theories by Henry Jenkins, end-of-audience theories by Clay Shirkey, and David Gauntlett's beliefs about how media consumers use media products to help develop our identities might all be used to investigate the mutually advantageous blur between manufactured media and real life.

6) What does the writer of article suggest they are getting out of their relationship with the magazine?

I get a peek into the worlds of high fashion and celebrities, and it selects a few shrewd social trends to make me feel informed. It satisfies part of my demands for cultural and media contact, and all it wants in return is that I put up with some targeted marketing and pay for a movie ticket. Of course it is 2023. I can handle and filter that because I consume media on a regular basis.

7) Who are the team behind the magazine?

The gentlewoman is supported by a tiny but definitely powerful crew. Gert Jonkers and Jop van Bennekom are the authors of several provocative and outlandish writings. They clearly understand how to market their goods and utilise their websites as excellent billboards, giving you just enough information to let potential customers read complete articles and get to know the company while remaining seductively simple enough to persuade you to purchase the actual product.

8) How does the Gentlewoman use their website and social media to promote the magazine?

The lady's liberal use of cross-platform social media strengthens the bond between readers and the brand while providing the business with a largely free resource. 

9) What are the 'creative collaborations' in the magazine? How do they 'spill over into real life'?

What the lady refers to as the magazine's "creative collaborations" are crucial from the perspective of the industry. Brands utilise the gentlewoman's own writers and photographers to sell their products to the gentlewoman's audiences. This practise is referred to as "native advertising." Normally, I find this kind of marketing to be jarring and cynical, but the lady has managed to make it appear like a very natural aspect of the magazine, possibly by carefully choosing which brands it works with. 

10) How does the article sum up the audience pleasures of the Gentlewoman?

Of course, what I find pleasing could not be pleasing to you; the lady is not for everyone. However, this also lends it a certain cult-like appeal, a sense of exclusivity, and the ability to appreciate the traditional magazine medium in a fresh way.

The Gentlewoman Media kit: 

1) How does the Media Kit introduce the magazine?

It includes all of their prior front covers with female celebrities with whom they have worked.Then, with many of its magazine pictures around their pages, it indulges in its primary goal. 

2) On the 'Digital' page, what different sections of the website are there and how do these offer opportunities for audience engagement and interaction?

The Gentlewoman's website extends the warm, personable, and conversational editorial language of the print journal into the online space, inviting readers deeper into the magazine's universe.

Library

a collection of in-depth articles about prominent women from earlier issues of the magazine.

Club

The Gentlewoman Club's internet hub for all of its activities and events. Included are lively discussions with Club participants and thought-provoking interviews with today's most remarkable women of significance.

• The Calling: a quiz for creative visionaries investigating their life's work; past participants have included pop sensation Alison Goldfrapp, MoMA's Paola Antonelli, and fashion designer Jil Sander.

• The Reader: animated and animated Q&A exchanges with Club members.

Magazine

a summary of each issue of The Gentlewoman, including editorial snippets.

Collaborations

a list of The Gentlewoman's imaginative brand collaborations.

Shop The Outlet for product collaborations with The Gentlewoman, magazine subscriptions, and back issues. 

3) What are the audience demographics for The Gentlewoman?

Women and men from a startlingly wide range of age groups who are self-assured, independent, and fashionable adore The Gentlewoman. Readers of The Gentlewoman are distinguished by their love of cultural entertainment in their media and their appreciation of the best in style, social activities, and creative events.

Median age .................................... 32 years

22%................................................18–27 years

61% ............................................. 28–46 years

11%................................................ 47–55 years

6%...................................................... 56+ years

Female readers ......................................85%

Male readers ......................................... 15%

ABC1 ............................................................ 76%

AB ..................................................................47%

Average income ...........................£87,255

Distribution

The Gentlewoman has established a remarkable newsstand performance with an extensive circulation.

UK ................................................................. 51%

Europe ....................................................... 23%

USA ............................................................... 18%

Rest of the World .................................. 8%

a newsstand, and advertising

Each new issue of The Gentlewoman is accompanied by a potent promotional campaign that spans the UK as well as other important cities in Europe and the US.

4) What is The Gentlewoman Club and what does it offer readers?

There are currently up to 39,000 active members of The Gentlewoman Club, an international club of the magazine's readers who are well-educated women and men who demand excellence and uniqueness from their calendar of cultural events. These devoted members regularly attend the Club's gatherings after being informed of them via the Club's monthly newsletter and social media channels.

Past occurrences have included:

• A literary soirée with Sonia Rykiel • A readers' gathering at Tenderbooks, London, for a holiday sneak peek of The Gentlewoman No 17. a book club headed by Marketa Uhlirova, Dr. Ann Lewis, and the performer Stacy Martin

Es Devlin, a renowned stage designer, will provide a unique tour of Louis Vuitton Series 3: Past, Present, Future. Shop-keeping at House of Voltaire will be a fun evening of accessible art.

5) What Creative Collaborations

The Gentlewoman's creative partnerships are an inventive approach to use the magazine's distinctive editorial voice to spread a distinct brand message. In addition to photography, film, inserts, contract publishing, carefully curated events, and digital projects, these bespoke partnerships offer a wide range of interesting cross-platform solutions.

Previous partnerships have included:

The Cocktail Needle by Delfina Delettrez. Supporting materials included a feature in the magazine's A/W '17 edition, specifically created co-branded packaging, and an exclusive launch cocktail.

• Giorgio Armani: an eight-page photo series presenting the women who represent the new, contemporary Italy and exhibiting Giorgio Armani's New Normal line. captured on camera by Liz Collins.

• Nike: an animated digital initiative and a seasonally focused running group.

D&AD Award Winner feature:

1) How is the magazine described?

The Gentlewoman, which offers a thoughtful viewpoint on fashion through ambitious journalism and photography, honours contemporary women of style and purpose. Through a particular fusion of glitz, personality, and warmth, the magazine presents inspirational women to its readership while speaking to them as readers rather than customers. 

2) What does it say about the content and design of The Gentlewoman?

The Gentlewoman includes prominent contemporary women including Mhairi Black, Elena Ferrante, Zadie Smith, Sofia Coppola, Erin Brockovich, and Nicola Sturgeon in its pages. These women are the epitome of the magazine's editorial voice. 

3) How are the readers described?

Our readers come from a diverse variety of ages and occupations and are confident, smart, and fashionable. Through The Club (28,000 subscribers), we have a close interaction with readers who are distinguished by their appetite for cultural entertainment.

Business of Fashion website feature:

1) What events are listed as part of The Gentlewoman Club?

• Browns Fashion hosted a Gentlewoman Club cards night at Savile Club. 
• A scene from the Los Angeles architectural tour by The Gentlewoman Club
• Paul Smith takes The Gentlewoman Club to Durslade Farm for the day.

2) Why does it suggest the magazine has managed to 'cut through the clutter'?

The Gentlewoman has distinguished itself from the clutter in a media landscape flooded with glossy magazines with an intellectual perspective on fashion and culture targeted towards intelligent and refined ladies like Martin.

3) How are Gentlewoman Club tickets given out?

The Gentlewoman Club is a free event for people who sign up on the magazine's website and are chosen for a slot, in contrast to many magazines that are expanding their brands into occasions for which readers frequently must purchase pricey tickets.  

4) What does the article say about The Gentlewoman's relationship with its audience? 

According to Atul Pathak, head of communications at Cos, "The Gentlewoman has a very engaged readership that sees design as a lifestyle, just like we do. It is always a pleasure to be able to share the Cos inspirations with others because they are so dedicated about educating their readership.

5) Why are Club events valuable from a digital perspective?

The occasions are useful for producing digital content as well. "I'd love to say I planned it, but it was just sheer luck that the club began to generate online assets that the magazine can use to engage readers in between its bi-annual issues." The tone it strikes on our social media accounts is similar to the entire "arch-women's society" vibe of the magazine, despite the fact that it is by no means everyday content. 

Website and social media research:

1) Visit The Gentlewoman's website. How does it promote the magazine?

On the pages of Issue no. 27, sassy banter and exciting encounters are the rule of the day. Sophie Carbonari, a French facialist, Caroline Coon, anarchic artist, Erchen Chang, a restaurant dynamo, and Melanie Chisholm, who is really wonderful, are all people we get to know. 

2) Visit the magazine page of the website. How much of the magazine is available to view online? Is this a smart marketing technique to sell print copies or is it giving content away for free?

To display their work and engage with readers, The Gentlewoman makes portions of their magazine available online for free. This encourages readers to stick around and can entice more individuals to purchase or subscribe to a print copy in order to access exclusive or in-depth information. 

3) Look at The Gentlewoman's Twitter feed. What content from the magazine or Club events can you find on there?

The Gentlewoman honours stylish, accomplished women of today. Its stunning biannual journal presents a novel and perceptive view of fashion that is centred on personal style, or how people genuinely seem, perceive the world, and dress. With its distinctive blend of glitz, character, and warmth, it highlights remarkable women through ambitious journalism and high-caliber photography.  

4) Go to The Gentlewoman's Instagram page. How does it encourage the audience to engage with the magazine?

They provide a comment section where readers may share any anecdotes and ideas about the magazine. 

5) What representations of fashion and gender can you find on their Instagram page?

Through their careers, a wide range of diversity from many various women's backgrounds is demonstrated.