Audience classification

 Structure


The psychographic group you are researching: Resigned

Introduce your example couple that represents your group:

1) Make up their names: Brian and Jane 

2) Where do they work/study?: They're pensioners

3) What do they do in their spare time?: Brian plays golf and Jane sews


Now suggest their media consumption:

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?: They read newspapers on paper and not on technology.

Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?: They watch documentaries together

Online: What technology do they own? What websites do they visit (if any)? What social media do they use?: They own phones however it is rarely put to use. 

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